Saturday, June 6, 2015

GETTING YOUR STORY OUT INTO THE COMMUNITY

by Dr Steve Dunn

In our last issue we challenged you to rethink your church advertising.  Every church has a story to tell of what is up to in their church, and we need to get the story out into the community. Here are some suggestions.

1. Contact the News Director of your local television station. Ask them what kind of stories appeal to them and ways that you can alert them to a good story. (Clue: Human interest stories, unique forms of community service, “home town heroes” are high on their list.) Have the same conversation with the news director of the radio station and the features editor of the Newspaper.

2. An attractive and well-maintained web site is one of the best ways. But here’s the big rule. Design your web site with the unchurched in mind. Another big one: Keep the information current and always take down the things that are in the past.

3. Set up a Facebook Page. Have multiple administrators so that you can post a status more frequently. (Minimum: 5 posts per week.) Use it as an informative tool or one of encouragement. Leave your hard-sell evangelism off this media. Contain linkbacks to website as new items are added. Pictures are great. Promote the Facebook page in your bulletin, etc.

4. Random Acts of Kindness are always a great way connect with the community.

Friday, June 5, 2015

MISSIONAL LEADERS NEEDED

BY DR STEVE DUNN
Thirty years ago, a pastor named Frank Tillapaugh wrote a powerful and compelling book called Unleashing the Church. It was subtitled “Getting the People Out of the Fortress and Into Ministry.”  He was one of the first to address the issue of churches that had become more organizational than the organic Body of Christ.  Tillapaugh saw the church as seeking to live behind fortress-like walls that kept protected from the world and its problems, that attempted to give Christians a safe place to stay out of the battle.
 
Tillapaugh also recognized that the leaders of these “fortresses” were more concerned with maintenance than mission.  In fact, their “preservation” or “maintaining” mindset insured the church having an inward focus, by seeing that as the focus as something to be preserved and protected.  Their whole modus operandii was to preserve and protect by controlling as much as possible, eliminating any risk, resistng any change.

Yet when the Holy Spirit leads the church, He calls and sends.  The Spirit unleashes God’s power and sends the Church out into the world.  For the Holy Spirit empowers a mission that reflects the Great Commission.  “Go and make” were Jesus words.

This is why a church that seeks to impact our world and to help be transformed by working of God–must give up that old maintenance mentality that builds fortresses rather than launching  out to reach people who needs Jesus/

 A maintenance leader builds fortresses.
 A missional leader takes the church out to fulfill the Great Commssion.
In our world today the church MUST have missional leaders.

 © 2015 by Stephen L Dunn
Permission is given to reprint this post as long as it is not included in material that is for sale, that it is reproduced in its entirety including the copyright notice, and that a link is provided to this blog.

Thursday, November 13, 2014

10 WORDS OF ADVICE FROM A FIRST TIME GUEST


As a “traveling evangelist” I’ve had the privilege of preaching in churches from coast to coast. And, until I have the microphone on over my ear, most people have no clue that I’ll be the preacher that day, so most treat me like a first time visitor. Over the course of many years of visiting churches I have had great experiences as a guest along with some not-so-great ones.

And, lately, my trips to new churches have accelerated in my own city. I hate to use the term “church shopping” but that’s what we’ve been doing as a family for the last several months. The church we’ve been attending as a family for several years is a great one but it’s a 35 minute drive away. So my wife and I decided in September to start looking for a home church in the Arvada area. All the churches we have visited so far have been pretty good.

As a result of my visits to churches over the last several years and, with my family, over the last few months, I did notice some things about how first time visitors must feel when they walk into a brand new church.

Speaking as a visitor, here are some suggestions I would give to pastors when it comes to creating a context that is just the right amount of welcoming.

1. Equip your parking lot team to wave us in with a smile.
The last church we visited was a true blessing. Although it was their very first service as a church they seemed like old pros. The silver-haired parking attendant in the orange vest waved our car in, pointed to the space where we should park and chatted it up with me and my family when we got out of the car. From square one we felt welcome.

2. Have people greet us at the door and offer to answer our questions.
It takes more than just smiling faces and handshakes. Walking into a new church with kids hanging on both arms can feel overwhelming. We don’t know where the kids go, where the bathrooms are or even where the church auditorium is. In most of these churches I felt a bit like cattle, meandering toward the right meadow, instead of gently being shepherded by the greeters to our proper destination.

A question like, “May I answer any questions for you?” could go a long way to making a wide-eyed family feel welcomed.

3. Put up dummy-proof signs that are easy to read and understand.
Just this last month I was preaching at a church in Houston I had never been to before. From the time I pulled in I knew exactly where I should park. The signs were big, clear and designed for first time visitors.

Visiting a church creates a certain amount of tension, a low level angst if you will. Good signs, both inside and outside the church, help alleviate that a bit. The last thing you want to do visiting a new church is to screw it up by parking in the wrong space or walking in the wrong door or whatever.

4. Don’t point us out in the service.
Speaking of angst, when it comes to welcoming the visitors, my wife and I could feel the blood draining from our faces when we thought the announcement givers at these various churches were going to have us stand and recognize us as visitors (thank the Lord none of them ever did!) I don’t know whose idea it was to have visitors stand in a service to be “welcomed” in the first place but, whoever you are, it was a bad idea. We don’t want to be pointed out. We don’t want to wear a special colored name tag. We just want to check your church out and talk to friendly people along the way who make us feel welcome.

5. Give the gospel clearly enough for us to understand and believe.
Okay, okay, I have already put my faith in Jesus (along with the rest of my family) but I listened to every service with the ears of a lost person. I asked myself, “If I were to come to this service as an unbeliever would I hear the gospel clearly enough to understand the gospel.” In most churches there were brief overviews of the gospel but I would say it was only in one church where the gospel was clearly and completely given in a way that unbelievers could easily understand and put their faith in Jesus. This doesn’t require an “altar call” but it does require a call from the altar for unbelievers to put their trust in Jesus based on his finished work on the cross for the salvation of their souls.

6. Have a check in system for kids that is hastle-free and quick.
Most of these churches we visited had a quick process for checking in our kids. Some were really quick. Others made us fill out semi-extensive information. Yes, I know this is a must for legal reasons but I would encourage children’s ministries to make it as quick and painless as possible for newcomers.

Think about it. If it’s your first time at a church you usually show up a few minutes before the service time is scheduled to start. But if it takes 10 minutes to check in your kids you will miss the opening of the service and risk feeling like you are interrupting. All this can make visitors feel uneasy.

7. Beware weird Christian things.
Over the years I’ve witnessed a lot of weird Christian happenings in churches across America. And, because I was new to most of these churches, I witnessed them from a visitor’s vantage point. I’ve seen leaping, leotard-clad, banner-waving dancers flood the aisles during worship. I literally had no idea what was taking place and could only imagine what an unbeliever would be thinking if it was their first time in church. More recently I watched a lady awkwardly jerk and move (dancing?) across the back of the auditorium during the service. The people around me tried to ignore her but it was hard for us, as visitors, to look away. In other churches I’ve heard incessant “ameners” who say “amen!” about anything and everything (even during announcements and at the parts of the sermon where a hearty amen doesn’t make sense!) I’ve heard church leaders close the service in prayer and go WAAAAAYYYYY long trying to impress the audience with their use of the old English language. Dost thou knowest what I meanest?

Beware of weird Christian things. I know we’re not of this earth but we need to make sure that we’re not doing things in our services to perpetuate stereotypes that make Christians look needlessly kookie.

8. Give visitors a pass on the offering plate.
The last church we went to asked the visitors NOT to give anything in the offering plate except a completed information card (name, address, phone number, e-mail, etc.) The pastor reassured the visitors that giving was for their regular attendees only. This gave us a pass when the offering went by. Another way some churches did this was by not passing the plate at all. Some had offering boxes at the exits that church members could put their gifts into on the way out of the service.

9. Don’t get too aggressive with the church follow up e-mails.
Okay, I know this can be a sensitive one because we definitely want to follow up with newcomers. But one church I visited literally was relentlessly sending me e-mails, almost daily! That’s way too much. Nobody wants spam from a church, either at their annual potluck or in their e-mail box.

10. Call us after, ask about our experience at the church and invite us back.
Not one time at all my church visits was I ever called and invited back personally. That seems weird to me. In every church we registered our kids and wrote down our names and phone numbers as first time visitors. But not one time were we called and followed up. A phone call is more personal than an e-mail. A simple phone call would go a long way in making me think about coming back a second time.

Hopefully these 10 things will help you create a more welcoming church environment for 1st time visitors.

Monday, November 3, 2014

CREATING A NEW MINISTRY

BY STEVE DUNN

Some churches start new ministries by purchasing a prepackaged program that has been used successfully.  Such an approach is fraught with challenges and difficulties.  Every ministry designed from scratch is created in a specific context.  That means in a particular ministry setting with very specific resources, dynamics, experience and mission.  Unless the next group using this ministry has a context that mirrors the first, there is no guarantee that it success in the first setting will be replicated in the next.

Far better in almost every case is a ministry designed from the beginning for a specific setting.  We often resist doing that, however, because we believe we lack the creativity and leadership necessary.  Better to borrow and tweak.

Most churches, however, can create a new ministry uniquely suited to its setting and capable by the Spirit’s empowerment to be fruitful.

There are some simple planning questions that can guide this creative process.

1. What is the purpose of the ministry you are attempting to create?  Be specific.

2. Who is the specific target (or beneficiary of this ministry)?  Name names of real people.

3. What kind of leadership gifts and passions will be needed to accomplish this?  Again, be specific.

4. What other resources will this require? Space, time, money, workers.

5. How will we know this ministry is successful? By what fruit will you measure it?

6. Is this the right time?

And, of course, all of this needs to be pervaded with prayer.

(c) 2014 BY STEPHEN L DUNN
This post originally appeared in another of my blogs BEING THE BEST CHURCH FOR THE COMMUNITY.-May 2014

Sunday, November 2, 2014

10 SIGNS THAT YOU ATTEND A GREAT CHURCH

From ChurchLeaders.Com comes this important checklist which originated with Greg Stier of Dare@Share, a great youth ministry resource. - STEVE

10 Signs You're Attending a Great Church
When you're plugged into a church that's focused on the things of God, you can tell the difference.
I love the church. She is Christ’s bride and the key to cultural transformation. In that sense, every church is great. But let’s be honest, there are a ton of churches that leave much to be desired when it comes to truly making a difference in their congregations and communities. So, when you plug into a church that is getting it done, it’s a true blessing.

Of course there are no perfect churches, but there are many that are pressing toward the high water mark we see in Scripture.

Here are 10 signs you may be going to a great local church:

1. It is lead by a team of godly leaders not a Lone Ranger pastor who gathers Tonto-type leaders around him to say “Yes, Kemo Sabe” to his each and every idea (Titus 1:5-9).
2. The Gospel is central to every sermon, program and meeting (1 Corinthians 15:3,4) and the advancement of it both locally and globally drive strategic initiatives (Acts 1:8).
3. People are using their spiritual gifts not just watching the “stage team” exercise theirs (1 Corinthians 12:12-31), resulting in disciples being made and multiplied (2 Timothy 2:2).
4. It, like the early church, is integrated, fully representing the demographic of the community in which it resides (Ephesians 2:11-21). By the way, my buddy Derwin Gray has got a lot of great material (blogs, sermons, etc.) on this particular point.
5. Love, demonstrating itself in friendliness, generosity, internal/external care programs and community involvement, dominates the atmosphere (1 Corinthians 13:1-8).
6. Most likely there is a thriving small group program where members truly can have great biblical conversations, share struggles and pray with/for each other (James 5:16).
7. The people are being inspired and equipped to share their faith relationally, resulting in more and more new believers being added to the church (Acts 2:47).
8. The teaching/preaching is biblical, theological and immensely practical (2 Timothy 3:16-17; 4:1-4).
9. Ministry to children and teenagers are top priorities, not afterthoughts (Titus 2:1-8; Deuteronomy 6:4-9).
10. Intercessory prayer fuels everything. It’s the engine, not the caboose, of how the church rolls from top to bottom (1 Timothy 2:1-8).
These are 10 signs you may be going to a great church. What are some other signs?  
© 2014 Dare 2 Share Ministries. Used by permission.

Friday, May 23, 2014

SEVEN WAYS TO GROW YOUR CHURCH BY LEVERAGING SOCIAL MEDIA

Some straightforward counsel to outward focused churches from Perry Noble.




 BY PERRY NOBLE

Information is advancing daily on a global stage through the connectivity of the Internet. Email, blogs and social platforms contribute to the viral spread of content in real-time to shape culture, capture polarized opinions and broadcast the news of "right now" to the ends of the earth.

On Facebook alone, there are 1.3 billion active users who log in monthly to read news, connect with friends and share relevant content. People are not only getting information online but they are living their lives there as well and the church can be a part of the conversation.

Here are 7 ways you can leverage social media this week to help your church grow!

1. Be an active part of the conversation on social media platforms.
Before stepping foot into your building, people get their first impression of your church online. If your social media platforms are empty or haven’t posted anything new for months, people will think your message is out of date too!

2. Contribute content worth sharing.
We're all strolling around the Internet asking, "What's in it for me?" while hunting the funniest video, the latest controversial article or the cutest picture of puppies we can find. Once we do, what's next?

We share it! People share content that moves them, and creating content that stirs emotion takes effort.

Social content is often visual so think about how you can leverage what you’re creating for Sundays or midweek services that will empower and encourage your fans to continue conversations around what Jesus is doing in your church in their social circles. Short tweets, sermon recap videos and content formatted for phones can be great content that’s easy to share.

3. Answer questions people are asking.
Everyone is asking three questions: What happened? What’s happening? What's next? If you're not answering one of these three basic questions about your church on a daily basis, you're missing a great opportunity to contribute to the conversation online and in the workplace.

4. Know your audience and the platform.
All social media platforms are not created equal. Posting the same message on all the different social media outlets is like using a hammer to put screws in the wall or painting with a fork--it may get the job done, but it’s not the best way. Know who’s there and why they are there. Then, craft your message and communication specifically for them.

5. Listen to the conversation.
Broadcasting information but not engaging in conversation is like holding up protest signs in a public place but never speaking to the people around you...it’s just stupid! Similarly, hijacking conversations instead of participating in them is rude in real life and the internet too.

6. Provide excellent customer service.
Excellent customer service lets your audience know that you’re listening. And, when they know you’re listening to them, they’ll listen to you. You are the expert for your organization. If someone asks a question on your Facebook page or tweets it @you, let them know they matter by answering it in a timely manner.

7. Empower your staff and volunteers.
One of the greatest ways your church can reach people in your community is by empowering staff and volunteers to share their stories and connect with others. Gather your church’s leaders and volunteers and teach them to share their story. Then as they live their life and faith online it will naturally point people to Jesus and let your area know that your church is a place where people can grow in a community.

(This post was put together by our AMAZING social media team. This year at our Double Conference they will be doing breakouts on how to do promotion for your church that is VERY inexpensive…but more effective than television commercials!! To learn more about using social media to advance the Gospel and help your church grow, make plans to join us for the Double Conference on August 28th and 29th. It's going to be AWESOME!!!)