Some straightforward counsel to outward focused churches from Perry Noble.
BY PERRY NOBLE
Information is advancing daily on a global stage through the
connectivity of the Internet. Email, blogs and social platforms
contribute to the viral spread of content in real-time to shape culture,
capture polarized opinions and broadcast the news of "right now" to the
ends of the earth.
On Facebook alone, there are 1.3 billion active users who log in
monthly to read news, connect with friends and share relevant content.
People are not only getting information online but they are living their
lives there as well and the church can be a part of the conversation.
Here are 7 ways you can leverage social media this week to help your church grow!
1. Be an active part of the conversation on social media platforms.
Before stepping foot into your building, people get their first
impression of your church online. If your social media platforms are
empty or haven’t posted anything new for months, people will think your
message is out of date too!
2. Contribute content worth sharing.
We're all strolling around the Internet asking, "What's in it for
me?" while hunting the funniest video, the latest controversial article
or the cutest picture of puppies we can find. Once we do, what's next?
We share it! People share content that moves them, and creating content
that stirs emotion takes effort.
Social content is often visual so think about how you can leverage
what you’re creating for Sundays or midweek services that will empower
and encourage your fans to continue conversations around what Jesus is
doing in your church in their social circles. Short tweets, sermon recap
videos and content formatted for phones can be great content that’s
easy to share.
3. Answer questions people are asking.
Everyone is asking three questions: What happened? What’s happening?
What's next? If you're not answering one of these three basic questions
about your church on a daily basis, you're missing a great opportunity
to contribute to the conversation online and in the workplace.
4. Know your audience and the platform.
All social media platforms are not created equal. Posting the same
message on all the different social media outlets is like using a hammer
to put screws in the wall or painting with a fork--it may get the job
done, but it’s not the best way. Know who’s there and why they are
there. Then, craft your message and communication specifically for them.
5. Listen to the conversation.
Broadcasting information but not engaging in conversation is like
holding up protest signs in a public place but never speaking to the
people around you...it’s just stupid! Similarly, hijacking conversations
instead of participating in them is rude in real life and the internet
too.
6. Provide excellent customer service.
Excellent customer service lets your audience know that you’re
listening. And, when they know you’re listening to them, they’ll listen
to you. You are the expert for your organization. If someone asks a
question on your Facebook page or tweets it @you, let them know they
matter by answering it in a timely manner.
7. Empower your staff and volunteers.
One of the greatest ways your church can reach people in your
community is by empowering staff and volunteers to share their stories
and connect with others. Gather your church’s leaders and volunteers and
teach them to share their story. Then as they live their life and faith
online it will naturally point people to Jesus and let your area know
that your church is a place where people can grow in a community.
(This post was put together by our AMAZING social media team. This year at our
Double Conference
they will be doing breakouts on how to do promotion for your church
that is VERY inexpensive…but more effective than television
commercials!! To learn more about using social media to advance the
Gospel and help your church grow, make plans to join us for the
Double Conference on August 28th and 29th. It's going to be AWESOME!!!)